What can a camera show that we overlook?
The Person
For eight years this is what has kept pulling me back in. Not the words, but everything around them: the micro-expressions, the pauses, the small moments where you see who someone really is.
My approach comes from 여백의 미 (yeobaek-ui mi), the Korean idea of the beauty of empty space. Modern cinema often fills every second with information. I'd rather let the frame sit, leave moments untouched, and trust the audience to look, listen and decide for themselves.
Whether it's a brand, an interview, a podcast or a product, I look for the small details nobody notices until they are revealed through the camera lens. That's how people come to see what a brand or a person truly is.